The Dessert Co.

Branding project for a brand new ice cream van, The Dessert Co. The brief called for a vibrant, fun design to attract customers and stand out from the crowd at events. We landed on a design that melts down the van in a neapolitan colour scheme, complete with pastel sprinkles. The serif typography used in the logo gives a retro feel, adding to the playfulness of the brand aesthetic. This project involved logo design, illustration design for the van wrap, menu design and dessert product photography.

Programs: Adobe Illustrator