Cuppa-Licious

Branding collateral project for mobile coffee van, Cuppa-Licious. The client was looking to modernise and improve the overall branding to complement the existing logo. The project involved creating/re-designing Cuppa-Licious’ business card, various purpose menus, price tags and illustrative signage. It was important to create an aesthetic that maintained consistency between the brand’s existing logo and van aesthetics. A minimalistic colour palette was chosen of black, white and gold, bringing in a modern design approach to a retro, hand-drawn chalkboard aesthetic.

Programs: Adobe Illustrator, Indesign, Procreate on iPad Pro