Senpais.jp

Re-brand project for Japanese-inspired apparel brand, Senpais.jp. The project involved working closely with the client to achieve the desired feel for the brand’s target demographic. Two logo variations were created; a wordmark incorporating Japanese symbols and a modified sans serif font to create an urban, japanese-inspired feel. The second variation combines the wordmark and the modernised lucky cat, an iconic mascot in the previous branding.

Programs: Adobe Illustrator, InDesign