Spoil Your Mum

‘Spoil Your Mum …Or Yourself!’ campaign design, created for Mother’s Day 2023 at Zing Pop Culture/EB Games. The brief called for a fresh take on the previous Mother’s Day branding. We landed on a fresh, vibrant colour palette and fun, playful graphics to complement the capsule products and brands. The project involved creating 5 ceiling banners, including a pelmet banner to be printed and displayed across all Zing Pop Culture stores across Australia. I also had the opportunity to create two eDM’s as part of the campaign, where I played with layout design, colour and animation to stand out in the viewer’s inbox. I had a lot of fun creating this campaign and designing a vibrant, playful aesthetic while keeping to a minimalistic approach.

Programs: Adobe Illustrator, Photoshop